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ASI Issues 2024 Membership Performance Benchmark Report, Will Host March 21 Webcast to Analyze Results

The 9th annual survey received a record-breaking 1,478 responses from membership professionals worldwide.


Alexandria, VA (March 14, 2024) — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits — and the developers of the iMIS Engagement Management System (EMS) — announced the iMIS 2024 Membership Performance Benchmark Report has been released. The global report is available to download at www.imis.com/benchmark-report.

2024 Benchmark Report

The 9th Annual Membership Performance Benchmark Survey, conducted in late 2023, received a record-breaking 1,478 responses from membership professionals in the United States, Canada, EMEIA, and the Asia-Pacific region. The report explores the latest trends in member engagement, acquisitions, retention, and non-dues/non-membership fee revenue generation. Respondents also shared specific strategies for growth in each of these areas.

This year, the survey also included a special section exploring the attitudes and opinions of labor and union professionals. The report also examined how non-profit perspectives differ by generation.

Survey results were overwhelmingly positive; key findings included: 

  • 82% have a digital transformation plan or will develop one this year 
  • 54% increased member engagement 
  • 48% increased new-member rates
  • 86% believe artificial intelligence increases efficiency
  • 67% are very or extremely confident about the future

ASI will host a webcast to delve deeper into the survey results. Association and non-profit professionals are welcome to register for the complimentary webinar:

Live webinar: A deep dive on the 2024 Membership Performance Benchmark Report

Deep Dive: 2024 Membership Performance Benchmark Report

North America/Europe: March 21 at 11am EST
Europe: 21 March at 3pm GMT
Asia-Pacific: 27 March at 1pm AEDT

 

About ASI

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. Learn more at www.advsol.com.

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