ASI Releases 10th Annual Membership Performance Benchmark Report

Alexandria, VA (January 23, 2025) — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits — and the developers of the iMIS Engagement Management System — announced it has issued the iMIS 2025 Membership Performance Benchmark Report. This 10th annual global report is available to download at https://www.imis.com/benchmark-report.

The 2025 iMIS survey was conducted in late 2024 and more than 200 membership professionals from the United States, Canada, EMEIA, and the Asia-Pacific region shared their insights. This year’s report looks at emerging trends in membership acquisitions/renewals/engagement, possible causes for attrition and ways to win back lapsed members, expected tech stack investments, and priorities for the coming year broken down by generation.

Key findings from the report include:

• 65% plan AMS/CRM investments in 2025 

• 52% believe Events/Meetings are the best way to attract new members 

• 43% increased member engagement and retention last year 

• 25% are extremely confident about future growth 

• Top Goal: Increasing engagement

• Top Challenge: Multiple databases and data silos 

ASI will host complimentary webcasts to review the survey’s findings. Association and non-profit professionals are welcome to register:

About ASI 

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI’s innovative suite of constituent engagement solutions helps clients digitally transform their organizations, streamline operations, and grow revenue by leveraging extensive industry expertise and proven best-practice advice. The company’s portfolio includes iMIS® for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder® for year-round mobile app management. Learn more at www.advsol.com.